notes on this book
I love love love this book! It is eye opening, fascinating, and so funny. I highly recommend it to anyone who wants to understand how people think and operate. Definitely a great read for business people as well.
Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader ... read more
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