notes on this book
I don't know what else to say but AMAZING!!! Read it and you will think totally different when you enter a retail business from now on.
I'm reading this via my sister Jenny (up) haha. It is an amazing book!!!!
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Paco Underhill
Paco Underhill
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically impro ... read more
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