Focus: The Future of Your Company Depends on It (Collins Business Essentials)
Al Ries
Al Ries
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in cons ... read more
Who is reading this
Information
About Us
Our Blog
Advertise on BeenUp2
© 2007-2008 BeenUp2 LLC
All rights Reserved
About Us
Our Blog
Advertise on BeenUp2
© 2007-2008 BeenUp2 LLC
All rights Reserved