notes on this book
Really a great book for getting you to think out of the box and push your brainstorming to another level.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim
W. Chan Kim
Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red o ... read more
Who is reading this
Information
About Us
Our Blog
Advertise on BeenUp2
© 2007-2008 BeenUp2 LLC
All rights Reserved
About Us
Our Blog
Advertise on BeenUp2
© 2007-2008 BeenUp2 LLC
All rights Reserved